Services

China Macro Group strives to be a trusted partner for China strategies and decision-making that seek long-term sustainable engagement and impact in and with China.

Consulting

Support your strategic decision-making, planning and actions

Consulting is our service area that focuses on supporting our clients in devising factually up-to-date, clearly articulated and actionable corporate strategies and plannings or – more generally – the requisite research and analysis for sound decision-making. Our products are fully tailored to our clients’ needs as well as evolving sector, market, competitive and regulatory realities. We usually co-create, working closely with our clients, bringing CMG’s capabilities, experience and methodologies complementarily to the ongoing discussions and project work at our client for highest value-add and impact.

Key CMG products include:

Strategy development / review (e.g. localization, portfolio prioritization)
Workshops spanning strategy to governance aspects, optionally drawing on belief audits
Partnership- and negotiation concepts, optionally plus related background checks
M&A target screenings
New capabilities (e.g. GA)

Briefing

Align your cross-functional views on China and surface questions

Briefing is our service area that focuses on preparing outside-in content inputs as high-value engagements with the clients and their governance, executive or cross-functional bodies, or any relevant process or platform. The goal of briefings is not immediate content decisions or conclusions, but their substance shall help bring critical momentum to ongoing discussions, identify open strategic questions and help spur process alignment on what further action shall be taken. Briefings can take place with or without actively involving the expertise and viewpoints of the clients’ China operations – if involved, CMG can bring its cross-cultural DNA to full fruition for more ambitious alignment. In fact, briefings for global bodies are often initiated by China operations. Tailored research mandates also result in briefings.

Key CMG products include:

Group BoD / ExCo briefing
Briefings during HQ delegations’ traveling to China
Event-driven or pre-travel briefings (e.g. 20th CC’s “Third Plenum”, the China Development Forum (CDF) or “Summer WEF”)
Informal / bottom-up lunch & learn-type of briefing
Briefing as part of internal training program

Intelligence

Surfacing sector, market, tech and ecosystem granularity that matters

Intelligence is our service area that focuses on diving deep into contexts inside China’s political economy as specified by our clients. Drawing on a variety of methodologies like desktop-research, expert interviews, on-the-ground reality checks as well as co-creation with client teams, we provide fully up-to-date intelligence that matters to inform your strategic decision-making. We are patient, inquisitive, practical and accurate in detecting emerging trends, evolving practices or commercial dynamics in specific value-chains, tech clusters and ecosystems, across the competitive landscape or in the go-to-market arena.

Key CMG products include:

Competitive benchmarking
Value-chain analysis
High-tech park analysis
Tech capabilities mapping

Partnering

Helping you partner for synergies with Chinese business – anywhere

Partnering is our service area that focuses on supporting our clients with screening, evaluation, facilitation and/or structuring of collaborations with targeted Chinese (state-owned) companies. Whether in the Chinese market, third-markets or in our clients’ home-markets, partnering with a Chinese company’s mature or leading capabilities shaped by resources, talent and competitive forces of the Chinese business environment can – under certain circumstances – be the more value-creating option instead of (in-) direct competition. Such partnerships often materialize when our clients innovate their business model for a different value capture.

Key CMG products include:

Partner screening and synergy evaluation
Negotiation concept and strategy
Target screening and outreach curation
Contact facilitation and process support

Monitoring

Track what is relevant to you strategically and operationally

Monitoring is our service area that focuses on delivering regular and tailored monitoring reports for our clients that concisely yet systematically summarize relevant developments of given time-frames and flag key implications. The monitoring framework is being aligned and finetuned as needed with our clients and takes the breadth and depth seen as most value-adding, considering all available reports and information channels. Monitoring reports can be delivered to governance, executive or cross-functional bodies both at headquarter level and for the China operations. With client feedbacks, CMG optimizes layout, language and analytical depth to continually increase value-add of these monitoring reports

Key CMG products include:

Evolving strategic business context
Sector, market and/or competitive monitoring
Geopolitical and risk factors
Macroeconomic factors
Chinese domestic politics

Learning & Curation

Design value-adding events and interactions related to China

Learning is our service area that focuses on curating fully tailored high-value interactions and events focusing or related to China for our clients. CMG can take different roles in such interactions and events, as moderator, speaker, (co-)host or note-taker. Preceding the interaction or event, there are usually several steps of co-creation with the client: a detailed alignment on the clients’ needs and vision for the event, followed by the calibrated search of suited experts/speakers, preparing clear and engaging marketing materials and developing rundown covering event logistics and all required pre-event briefings. A key type of interaction learning CMG has special expertise in are training or business learning conferences where the goal is to equip a target group with relevant conceptual or practical knowledge and insights for transfer into day-to-day work contexts.

Key CMG products include:

Expert presentations
Panel / webinar moderations
Conference (co-) hosting / MCing
Trainings